Mind the Gap: Addressing Age, Skills & Image Discrepancies in Construction

21. September 2021 Written by Patricia Cuomo--Director, Global Marketing at Fonn
Mind the Gap

Construction as a Growth Engine

Despite a prolonged economic downturn marked by redundancies, instability and the COVID-19 pandemic, the construction industry has been one of the main engines of growth in recent years. Globally, the construction market is expected to grow by approximately 70% by 20251. However, not unlike the situation in other nations, the construction workforce is steadily aging, and the industry is failing to successfully promote careers in the trades that attract qualified professionals with both technical and trade skills. The construction industry has historically been slow to adopt technology and several underlying factors are contributing to the gaps in age and skills, beginning with lack of development and appealing career paths.

Innovation in a Rigid Field

Construction work can be perceived as rigid— “This is the way we’ve always done it” and “It’s worked this way for the last 120 years,” are heard far too often on projects. Young workers are looking for change and ways to innovate and improve. They want advancement and excitement in their chosen field of work. Just as a young person who has begun a career in tech wants to see a clear path to advancement and promotion, why shouldn’t a Level 4 Advanced Apprentice want to see a clear path to becoming a project manager, project coordinator, project executive and project support officer? They need to see the benefits of pursuing a career in a skilled trade such as construction, reasons to stay in the field, and ways they can bring innovation and positive change. By showing young people the benefits of working in construction and modernizing construction techniques through technology, there will be an increase in the appeal for young people that are evaluating longer- lasting roles when choosing a career path.

Gap in Skills Means Delays and Lost Business

Another, and perhaps more obvious issue, is the shortage of skills. The gap in skills often results in additional costs, delays in production, and sometimes even lost business. The US construction workforce is an aging one. Between 1994 and 2024, the percentage of U.S. workers aged 55 years and older is projected to double, increasing from 11.9% to 24.8%. Between 2016 and 2026, the average age of the U.S. workforce is expected to increase from 42.0 to 42.3 years—“the highest level ever recorded”. 2

The trouble is, as these plasterers, painters, brick layers, and plumbers retire, the same percentage of young people are not entering these professions. The construction industry covers careers in architectural design, engineering, and project management along with on-site trades. All of these roles require specialist skills—whether it’s the design of a building or the physical making of it. Although there are endless opportunities in various trades, only 3% of young people aged between 18-24 have searched for a job in the construction industry.3 But why?

Construction as a “Least Digitized” Industry

While construction is one of the fastest growing industries, studies suggest it’s one of the least digitized. Many construction businesses struggle to invest or implement new technology. Hence, it’s no surprise that a global report from McKinsey Globe Institute recognized construction as the second least digitalized sector in the world. (The least digitized being noted as agriculture and hunting).4 The lagging use of technology puts many companies at a disadvantage when it comes to executing their projects in a cost and time-efficient manner. The younger generation of workers needed to fill this gap were practically born with a mobile device in hand. They’ve grown up with technology and the industry needs their technical prowess. They don’t know a world without lightning-fast broadband, smart devices, and instant access to information. Subsequently, if the young people needed to fill the gap don’t see, or experience familiar apps and other technological advancements being used by trade workers, it stands to reason they won’t be interested or even relate to a career as an electrician or plumber, for example. The government is already recognizing this with a number of initiatives launched last year aiming to help the sector adopt newer technologies and increase productivity levels.

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The Dirty Truth

And finally, let us not ignore the image of construction work. For many years now, young people leaving school have been encouraged to “better themselves” and go to college—get a degree. Construction has a reputation for being dangerous and dirty work as well as an industry of middle-aged white men. The skills shortage in construction may be—in part—a demographic one; with women and ethnic groups feeling construction is not the place for them, and an industry that does not embrace diversity. Also influencing the available number of workers is that construction may also be perceived as an unskilled field—just a job and not a career.

Digitization—For Young and Old

It isn’t all doom and gloom. In an increasingly digitized world, we have the capacity and availability to introduce workers—both young and those who are aging—to new digital tools and technologies. Collaboration between educators and construction companies who are already using these technologies and willing to provide apprenticeships, is instrumental in closing the gap. Utilizing software solutions and apps that are web- based, and easy to use can help both fresh graduates and long-term workers come to grips with game-changing technology.

Products such as construction management software can enhance projects from start to finish, ensure better accuracy of the construction project, use materials more efficiently and help create safer working environments. It also allows young people to feel more at ease in an environment that recognizes and respects the digital skills they bring and share while teaching them a trade. Widening and diversifying the talent pool for recruitment and acceptance into the industry is another way to stop limiting the number of people entering the industry. Pushing back against the perceived idea that construction is a “boy’s club” and challenging gender inequality in construction will make the industry more appealing to women, vastly increasing the number of people interested in a career in construction.

An Objective Look for Construction Technology

As an industry, we must be willing to examine our hesitation to adopt resources that have launched the rest of our world forward.

Embracing digital technology will help transform construction by ensuring the planning, building and maintenance of our infrastructure is done in a more profitable, collaborative, and sustainable way. If a side effect of this adoption also helps us fill a major gap in skilled labor, we would be foolish not to take an objective look at what’s available in construction technology.

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1 HM Government: Construction 2025, Industrial Strategy: government and industry in partnership, July 2013

2 https://www.ukconstructionmedia.co.uk/case- study/skills-shortage-rising-cost-construction/

3 https://www.mckinsey.com/business-functions/operations/our-insights/global-infrastructure-initiative/overview

4 https://www.chas.co.uk/blog/ta...

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